Amid an aggressive global expansion, club founder Nick Jones tells THR he recently zeroed in on an 80,000-square-foot property that will be called Soho Warehouse, set to open in 2016, and include "artist studio rooms where you can stay for a period of time — a couple of weeks, a couple of months."
This story first appeared in the April 10 issue of The Hollywood Reporter magazine.
For several years, insiders have wondered when the wildly oversubscribed Soho House West Hollywood finally would embark on an expansion. The answer, it turns out, is next year. Club founder Nick Jones tells THR he recently zeroed in on an 80,000-square-foot property in downtown L.A.’s Arts District. "It will be called Soho Warehouse," he says. The move comes on the heels of an aggressive global expansion financed by a $383 million investment from billionaire owner Ron Burkle, which has seen new outposts of the club everywhere from Chicago to Istanbul.